We have all had a really long break during this pandemic so it’s a welcome change to get back to work. Those in the service industries have been the most affected due to the social distancing measures that were prescribed to help contain the spread of COVID-19. There are many print items that will prove useful during this period including poster making and brochure printing.
What printing techniques do you use to ensure high-quality brochures?
When we want super nice brochures, we use something called "offset printing." It's like a really fancy version of printing that makes print color brochures look amazing and clear. Also, sometimes we use "digital printing," which is like printing from a super-duper computer. Both ways help make sure our brochures look super cool and clear for everyone to enjoy!
An International Communications Research survey recently found that 73% of consumers actually prefer mail over other advertising methods. As much as we are all ready to get back to doing our jobs, we need to consider the new normal. We must take into account that things are a bit different now and factor this into our daily life. The workplace has also undergone a change in all aspects. It is for this reason that we write today about spa brochures ideas for re-opening.
Tri-Fold Brochure Printing for Detailed Information
The majority of people are currently concerned about the health implications of the activities they take part in. Spas are one area where even before the pandemic, needed the utmost health and sanitation care to be practiced. Let your patrons know that you are taking their health seriously by including this in your spa brochures. Tri-fold brochures or even bi-fold brochures have more room to share what exactly you are doing to ensure high hygiene standards. Do a simple online search on how to make a tri-fold brochure to get tips on design. Take advantage of the extra space to wow your clients with the care you are taking so they trust your premises and practitioners.
Vibrant Images on Your Brochures
A brochure template is wasted if it is only text with no images. Bad images won’t hold the attention of anyone and may even drive away traffic. People need to be drawn to your spa and vibrant, high-resolution images are one way to achieve this. Demonstrate the safe practices in your spa by showing your staff in face masks. Have illustrations of people sanitizing their hands to let your clients know you intend to keep them safe. Images of safety measures will inevitably be more effective at building trust than paragraphs of plain text so do keep this in mind. Your brochure holder will need constant refilling due to the speed with which the brochures will be getting picked.
Promotions on Your Custom Printed Brochures
Since a lot of businesses are re-opening, anticipate a wave of marketing out there. With everyone trying to get the attention of potential clients, be ahead of the game with promotions. Offer discounts for the first ‘n’ number of clients visiting your spa. Give a takeaway gift or extra spa service that is redeemable by presenting your brochures to your spa. There are quite a few brochure printing ideas you can use to make sure you have the edge when it comes to winning clients.
Special Finishes for Your Spa Brochure Printing
The vast majority of people, if not everyone, have a bottle of hand sanitizer in their bags at any given time. Make sure that your brochures are not going to be destroyed if they come into contact with sanitizer. For instance, gloss lamination will keep the ink on your brochures looking fresh. If you can splurge on getting small gloss laminated brochure printing, this will go a step further in making sure they stay looking great and most importantly are legible.
Get Creative With Your Brochure Printing Design
You could deviate from the regular straight edges that most brochures are cut in. Getting die-cut brochure printing will enable you to have pretty shapes that speak really well for your brand. Researching the types of brochure folds that you can get will also help you in settling for what works best. I would personally get brochures that have been die-cut in the shape of a face mask. A smart message on direct mail brochures would make sure it has a great impact. Something like “We want to make you look good, safely” would warm the recipient’s heart and make sure they know you care and are creative. Aren’t these some of the important qualities you think about when settling on a spa?
Less is More For Your Spa Brochure Printing
In the end, you need to make sure you offer a lot without giving the impression of trying too hard. Don’t drive a hard sale lest you put your clients off. Give just enough to let them know you are making an effort that is natural to you. In this period of the new normal, everyone has a role to play. By leveraging the design elements and formatting options, you can create printable materials that effectively promote your business and engage your audience. Whether you're a novice user or a seasoned designer, using some out tools for your unique brochure design offers a seamless experience with professional results.
FAQs
Q: How can I get started with custom brochure printing for my spa re-opening?
A: You can start by choosing a template or uploading your own design for the brochure. Then select the paper stock and other options for custom brochure printing.
Q: What are the available brochure sizes for printing?
A: You can choose from standard sizes like 8.5 x 11 inches or opt for custom sizes for your brochures.
Q: Can I design my own brochure or use pre-made templates?
A: Yes, you can either design your own brochure using the online design tool or choose from a variety of design templates.
Q: How long will it take to get my brochures printed?
A: The printing turnaround time is typically fast, with options for expedited shipping available for quick delivery.
Q: What paper options are available for custom brochure printing?
A: You can choose from a range of paper stock options including uncoated papers for high-quality brochures.
Q: Can I get high-quality brochures printed with custom folding options?
A: Yes, you can customize your brochures with trifold or other folding options to create a professional and visually appealing brochure.
Q: How can I ensure my brochure design is print-ready?
A: You can use our online design tool to create and preview your brochure before printing to ensure the best print quality.
Q: Is there a way to share my spa's story through the brochure design?
A: You can customize the brochure design to include space for your story and create brochures that reflect your spa's brand and message.