Browse All Products
en
Search products
Search products

TABLE OF CONTENTS

    Are Postcards the Next Rival to Business Card?

    user icon

    Emma Davis

    Content Writer

    Nov 13, 20243607 views

    Nov 13, 20243607 views

    Are Postcards the Next Rival to Business Card?

    TABLE OF CONTENTS

      ultra-thick-business-card Business cards are dead. That’s probably something you’ve heard people saying for a while now. But guess what? Our business cards are still around! Sure, it’s 2016. And sure, there are “business cards” apps you can use on your phone. However, did you know that 27,397,260 business cards are printed every day? Yes. According to StatisticBrain, over 10,000,000,000 business cards are printed every year in the United States alone. So, by the looks of it, we’d say business cards are pretty much alive. Having said that, they do face some stiff competition, and not in the digital realm precisely. As growing companies crave more space to showcase their valuable information, postcards seem to be increasing in popularity. Can this up and coming print product grow to overtake business cards as the most popular format?

      Business Cards vs Postcards

      Although there are individual aspects of each product to look at, there are many similarities between the two products. For example, both custom postcards and custom business cards offer unique printing options such as spot UV, die cut, silk laminated, velvet laminated, and metallic foil. Also, newer options like black and kraft paper (100% recycled paper most commonly recognized as the material used to make old school style paper grocery bags) are even more helpful when trying to stand out amongst competitors. silk-laminated-business-cards This new printing paper allows for a sophisticated look in addition to an organic feel. Whether you use business cards or postcards, these options are sure to make your print job stand out. Make sure to check our vast postcards catalog and pick your favorite!

      Sizing and Design

      In terms of space, postcards are the clear winner with sizes ranging from 2.5” by 2.5” to 6” by 11”, and custom sizes. This allows for more information to be put on the card and more room for graphics and subsequently more design freedom. Business cards are more standard and allow for simple necessities that usually include your name, phone number, email, business name and/or graphic, and address. Because necessities take up most of the available space, business cards usually lack the same amount of visual options that a postcard provides. Not only this, but there are also other options including premium paper types to choose from, eye catching paper stocks, business card templates, and full color printing. Silk-Postcards

      Finding What Fits Best for Your Business

      It is essential to make your choice based on your specific business needs. If your business depends heavily on graphics, a postcard would be best to work the same way a business card usually would. And if a business card would fit your typical needs, try combining it with a postcard or brochure for a wider array of print products to show your customers.

      Font and Design

      While printing on both sides of the paper is possible in either case, business cards limit font size and design. When using postcards you can enlarge the font, and use fonts that are generally larger than the standard ones. Postcards allow for more uses in terms of different aspects of the business. If your business hosts events or gatherings, postcards can be used as “save the date” messages. In addition, promoting concerts, social events, and even places to visit can be done while simultaneously marketing the business itself. All of these tools together give you the opportunity to increase your promotional material and build an alliance of multiple print products to target your audience. Whether you favor either business cards or postcards, using both together creates the strongest marketing tool for any business. Remember you can always talk to our dedicated team of customer service experts and explain your needs. We’ll help you determine which product suits you best and is most cost effective for your needs! Join now for exclusive offers and support.

      More from

      10 Business Card Design Trends for 2024
      story
      10 Business Card Design Trends for 2024

      845

      Business cards are still important for marketing in 2024. For e

      Emma DavisEmma Davis

      Nov 12, 2024

      50 Best Ideas on What to Say in a Birthday Card: Heartfelt Messages for Everyone
      story
      50 Best Ideas on What to Say in a Birthday Card: Heartfelt Messages for Everyone

      966

      Celebrating a loved one's birthday is a special occasion, and finding the perfect words to express your feelings can make their day even m

      Emma DavisEmma Davis

      Nov 12, 2024

      How to Make Business Cards
      story
      How to Make Business Cards

      8380

      Whether you're an established business magnate or an emerging entrepreneur on the rise, one thing remains undeniable:

      Emma DavisEmma Davis

      Nov 12, 2024

      What Are Pocket Folders: Boost Branding & Organization
      story
      What Are Pocket Folders: Boost Branding & Organization

      17322

      People often overlook the importance of pocket folders in businesses. This is the world of digital media where LinkedIn and Google g

      Nov 12, 2024

      Crafting the Perfect First Impression: Free Business Cards Templates and Maker
      story
      Crafting the Perfect First Impression: Free Business Cards Templates and Maker

      8319

      A well-designed business card is important for making a memorable first impression. It represents your brand

      Emma DavisEmma Davis

      Nov 12, 2024

      What The Size of Your Business Card Says About Your Brand
      story
      What The Size of Your Business Card Says About Your Brand

      7349

      A business card can help represent you professionally. These cards contain your contact info, job title, and company details. As a result, the

      Matthew PrinceMatthew Prince

      Nov 12, 2024

      Home
      Products
      Favorites
      Cart
      Account