Large Format Printing for Effective Advertising

Have you ever thought about how rapidly large format printing is evolving? Innovative approaches to advertisements with banners, signs, wallpapers, posters, and so on continue to lead the way for businesses to spread the word. According to Globe Newswire 2020, “the large format printer market is projected to grow from USD 9.3 billion in 2020 to USD 11.2 billion by 2025.” The increasing demand for large format prints in the packaging and advertising industries is crucial for its growth. Do you know which are the most successful campaigns in marketing by brands like KFC, Heinz, or Pepsi? The ones you combine with efficient operations and innovative techniques are the leading marketing campaigns. For instance, including cross-media elements or QR codes in large format poster printing graphics can increase engagement and generate revenues for the sellers. With the passing time, the medium of large format printing services' uses and qualities are continually developing. What was the earlier scenario in print advertising before the era of blockbuster campaigns by Heinz and KFC? Where did this technique emerge in the world of print advertisement? Let us delve deeper.

What is A Large Format Printing Service?

Large format digital printing services are specialized printing techniques that accommodates large printing projects. Anything printed on a large scale like posters, banners, trade show graphics, wallpapers, mural backdrops, presentation screens, and any other signage and artwork need large format printing in various pretexts.

Deeper into the Past

At the end of the last century,  large format printing  came into existence with electrostatic technology, and thus, relatively a new process. Later, inkjet technology came along, usually known as flatbed or roll-fed printing. It was only the Iris Graphics Model 3047 inkjet printing machine available for digital fine art photography. Applicable for short-lasting proofs, Iris Graphic was a high maintenance printing machine. 

Nash Edition Graham Nash, the rock icon, and his manager, Mac Holbert, first identified the potential of Irish Graphic 3047, and they decided to make long-lasting prints. Finally, in 1999, Nash Editions, along with Epson, was the beta version trial site for Epson Stylus Pro 9500, a revolutionary large format printer. Recently, the pigmented ink was the final shift to enhance the appearance and quality issues associated with earlier inks. 

Benefits of An Effective Large Format Printing

Every business needs exposure and printing large format is one of the best ways to do it. Recently, I came across a larger-than-life music festival poster while driving back home. It had an abstract guitar and drums illustration in vibrant blue and orange colors on a light background. The popping colors and clear, prominent fonts made me Google about the event to know more about the organizers, brand, products, etc. Such is the power of large format prints that create brand recognition and motivate people to take action. And if you are looking for more benefits, read on –

Cost-Effective Exposure with Large Format Printing

Do you think large format prints for advertising agency use are pretty expensive? You are right to some extent about the cost of advertising agency materials. It represents a substantial expenditure, but the investment is worth the amount spent on large format prints. It is a kind of advertisement that one cannot replace anytime soon. Large format print installation is long-term, making large format printing one of the most cost-effective print materials for significant exposure.

Brand Recognition

Large format printed banners or billboards are like promoting your business on a loudspeaker. It is the best mode for reaching more and more people. Are you wondering how? The primary goal of large print is to generate brand recognition, get the name of your business out in the crowd, and to your potential customers as well. Installation of promotional signs, window clings, and vertical banners at your store entrance is a great strategy to force people to stop by and move them to take a look inside. Such curiosity may turn passers-by into clients pretty effectively.

Large Format Printing Stands Test of Time 

Have you ever seen a banner or floor graphic fade or torn within a week of installation? Probably not. Large-format printings are designed to last for an extended period. Polypropylene, canvas, or vinyl materials for making the various kinds of large format prints are durable, water-resistant, and weatherproof. It protects them from getting washed away. Using high-quality prints prevents the designs from fading out when exposed to direct sunlight for days and months. There’s no expense of replacing banners, billboards, posters, etc. regularly.

Versatile Solution for Business

Innovative materials and designs are vital for effective print advertisements, and only the right printing service like 4OVER4 can offer the same. From a range of paper types, quality, finish to an assortment of products, backlit films, and floor graphics, the 4OVER4 range of products is versatile and supreme. The product range is as limited as our imagination, especially when designing creative showcases for companies like IKEA or Marmite. Whether vinyl, fabric or mounted posters, you can make a positive impression in the market by choosing a reputed service.

Types of Large Format Prints Advertisements

• Posters – Large format posters are handy branding tool that has the power to make your events and celebrations grand. It easily attracts the attention of the viewers with bold fonts and vivid colors. There is a range of paper types for print advertisement like 10mil semi-gloss, 32# bright white uncoated, gloss canvas, 10mil backlit film, 7mil polypropylene weatherproof, and more.
• Signages – No other tool can be as powerful as the large format banner signages. It is a great communication medium to effectively direct a massive crowd of people and encourage them to take action. You may choose any color, text, or image to add to the value of the signages. Apart from creating a strong brand presence, the banner signs remain etched in people’s minds for a long time.
• Banners – Printing your large format banners online helps you avoid the hassles of going around from one printer to another. Choosing an online printing service also lets you get it delivered to your doorstep without any damages. It is the best way to spread your brand awareness and get your business noticed.
• Large Format Canvas – Decorating the empty walls is simple with a large format canvas. Whether decorating the hallway or motivating your employees with gloss or matte finish canvas, large format photo printing is the best solution for it.
• Large Wall Decals – The high gloss or semi-gloss large wall decals printing makes your sudden event plans or short notice product announcements successful. Whether covering a bare wall or marking a particular section of your school or office, you don’t have to spend a fortune on your promotions. Wall decals are cheap as well as a useful mode of advertising for your brand and products.

See our large format poster templates. For more exciting and intriguing ideas, consider the impact of a compelling tagline in your ad copy.

Conclusion

The benefits of large format advertising and importance of a catchy tagline in ad copy for brands like Marmite or IKEA cannot be overemphasized. Advertising with large format printing requires the most images, copywriting, and effort to succeed. People often consider large format printing to be one of the most expensive methods of advertising. But you must always look at the advantages and uses that large format printing offers compared to its price. Once you weigh the pros and cons, the price will never be a factor for considering large format printing for promotions. Do you agree with me? Pen down your thoughts if you still have doubts.

FAQs

Q: What is a print ad?

A: A print ad is a form of advertising that appears in printed media, such as magazines, newspapers, posters, or billboards.

Q: What are some examples of famous print ads?

A: Famous print ads include Heinz's ketchup ad, IKEA's cleverly designed ads, KFC's impactfully humorous ads, and Coca-Cola's iconic print campaigns.

Q: How can print advertising be effective?

A: Print advertising can be effective by utilizing clever print designs, targeting the right audience, conveying a strong message, and creating visually striking ad campaigns to raise awareness.

Q: What is the importance of a tagline in a print ad?

A: A tagline in a print ad is crucial as it sums up the key message of the ad, helps in brand recall, and reinforces the brand's identity.

Q: How can businesses learn from the best print ads?

A: Businesses can learn from the best print ads by studying successful ad examples from brands like Heinz and Pepsi, analyzing the strategies used by top advertisers, and understanding how to create impactful print campaigns.

Q: What are some examples of iconic print ads?

A: Some examples of iconic print ads include the 'Look Twice' campaign by the Schusev State Museum of Architecture, the 'Got Milk?' ads, and the 'Share a Coke' campaign by Coca-Cola.

Q: How can a print advert stand out from the competition?

A: A print advert can stand out by being creatively designed, using clever messaging, targeting the right audience, and offering a unique perspective that captures attention.