Proper Business Card Format: Tips On Formatting Your Cards

What is a business card format? While you may think the elements printed on your card are the format this actually is not true. Design elements can consist of the typeface and graphics, whereas a proper business card format is positioning and placement of the graphics and fonts on the card. Formatting a business card is vital to explaining and describing your brand message and idea.

When you focus on an impressive format and business card phone number format, even for your standard business cards, it conveys your corporate image and its essence effortlessly. A great business card format highlights the elements that a brand focuses on for its potential clients and customers.

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What information should I include on my business card?

You should include your name, job title, company name, phone number, email address, and possibly a tagline or call to action.

Types of Business Card Format

Vertical Business Card Format

Vertical formats were the standard for all professional digital printing services in earlier times. These upright forms were the traditional business card design. They typically consist of the contact information, telephone number with country code, designation, name, and other relevant details in vertical alignment. Now, even though a vertical format is less common, it can help you stand out!

Horizontal Business Card Format

If you are a new small business owner, choosing the horizontal business card format can be a good idea. In the horizontal card format, the graphical elements and the contact details are placed horizontally. It is a widely used format in recent times and is usually used for printing and presenting information on a double-sided card

Square Format in Business Cards

The square format doesn’t leave much space for designing elements other than the contact details. It is simple, and if you want something unique, the square standard business card size can make it appear professional as well as attention-grabbing because of the uncommon shape.

Large Format Cards

Large-format cards are the best option when it comes to including designs. From presenting intricate graphic details to utilizing space, large-format cards are suitable for all needs. You have enough space for the company logo and other information, including your contact information. If you want to add special offers, social media info, etc., large-format business cards are the best option.

Folded Format Cards

In the folded format business cards, divide the card size into two halves by folding it. It gives the graphic designer the freedom to play with the fonts, colors, and graphical elements as it offers you ample space for adding the company message, details, contact information, graphics, and more.

The business card layout helps you to deliver any particular information or message meaningfully to your targeted audiences effectively. When you can convey your company message clearly to your customers, you know that half your task is over. You can express yourself when you have a perfect and proper business card format.

When you explain yourself clearly, you can easily persuade your consumers to purchase your services and products. However, a simple, attractive business card design may not always be enough. The position and placement of the design elements are vital to highlighting the information on the card.

5 Tips to Create Perfect Business Card Format

Clear Positioning of the Statement

Every business has a specific value and statement that differentiates it from the rest of its competitors. The statement for your brand must emotionally connect and establish your brand among your customers. Creating and rightly positioning a compelling tagline on your business card must be the main focus while formatting your card. For instance, Red Cross: The Greatest Tragedy Is Indifference or Volvo – For Life.

Business Card Format Include Functional Content

At times, the needs of your company’s managerial team don’t match up with the useful content, layout, or design. It is definitely not possible to fit a two-page piece of content within a 3.5” x 2” space. It can be quite important to consistently edit to make sure the most relevant information is on your business card.

Therefore, you must be able to answer specific questions such as -

• Is the content on the card necessary?
• Does the statement on your business card make you stand out?
• Do you have the right contact information like email address, mobile number, and job title that makes you easily reachable?

Ensure adding such functional content on your business card.

Card Format Layout

Your business card must be simple with enough breathing space so that the recipient can easily search for the information. Clutter and too much content prevent vital information from standing out. A chaotic business card leaves very little space for the potential client to note what is important. Printing on both sides of the business card leaves additional space for you.

Caters to Potential Personas

The visiting card is the perfect way to cater to the needs of your potential clients. Your business card can direct you to the web page, landing page, or other resources precisely for your industry or business. It helps you to stand out from every other card on your desk easily. Language-oriented business cards in various languages for international clients are best for when you know you may come across new people around the globe.

Is it difficult for you to print individual cards in batches that are catered for multiple groups? Not when you include an added value or interactive feature to make yourself stand out in the industry. For instance, including a YouTube link, a special offer or coupon code, a calendar, a conversion chart, etc., can make you stand out in the industry.

Memorable Card Format

Exchanging business cards with a firm shake of hand is very similar to understanding the design and feel of the card. It sets the right impression when you hand it over to the clients. When you print the card on 60 lb card stock, it is a smooth touch that you can hardly forget. Such cards are durable, easily distributed, and give a strong sense of credibility. Business cards phone number format also plays a role on how your cards are perceived. No matter the format you decide to choose, don't forget to add your number on a business card and your area code.

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Business cards are one of the best connections that can bridge the gap between your customers and your brand. They can also create a lasting impression on your potential customers. You may be interested to know how this little business card can be such a powerful marketing tool. Take a close look at the structure of your card, apply the formatting tips, and you'll surely see the results!

FAQs

Q: How should I format my phone number on a business card?

A: When formatting your phone number on a business card, use the proper way to set up telephone numbers correctly. Remember to consider adding dialing codes and ensure uniformity in the format.

Q: Should I include my social media profiles on my business card?

A: It is a good idea to include your social media profiles on your business card to show people where they can find more information about you and your brand.

Q: What is the correct way to list multiple numbers on a business card?

A: When listing different numbers on your business card, you can use brackets or hyphens to separate them for readability. Make sure to list the main number prominently and strategically.

Q: Do I need to include a physical address on my business card?

A: Depending on your business, including a physical address, such as a brick-and-mortar location, can add credibility. However, if it's not necessary, you can skip this detail to keep the card clean and concise.

Q: Should I include my job title abbreviation on my business card?

A: If space is limited, you can use abbreviations for your job title on a business card as long as it remains easily understandable to those who receive the card.

Q: Is there a preferred way to format my contact information for better readability?

A: To ensure your contact information is easily readable at a glance, consider a uniform layout with adequate spacing between different details. This will help people effortlessly get in touch with you.

Q: How can I entice recipients to take action using my business card?

A: Including a call to action or a compelling tagline can entice recipients to engage further with your products or services. Make it clear and easy for people to understand what you want them to do next.