Top 10 Large Format Print Advertisements Examples

In a predominantly digital advertising world, it is hard to believe that traditional Large format prints often involve innovative graphic design to capture the audience's attention. This can also have a significant role in lead generation or brand awareness, especially within a well-crafted print ad campaign. The fact is creative printing company ads are not disappearing any time soon.

The research and surveys conducted by various advertising agencies prove the same. According to The Two Sides 2019 research, 71% of Americans and 68% of Canadians believe in the importance of “switching off” their digital devices and reading more in print. Over 55% of all consumers trust print marketing more than any other advertising method, reports the Medium Print Marketing statistics 2017, highlighting the effectiveness of print campaigns.

What are the benefits of large format print advertisements?

Large format print advertisements offer unparalleled visibility and flexibility. Their longevity is what makes them an essential resource for any company looking to make an impact, long term. These prints make a bigger impact than the typical small-scale advertisement. This visual prominence commands attention and increases the impact of the story being told.

Their use extends to billboards, banners, posters, and vehicle wraps. This diversity means that there’s a solution for any business to find one that fits their needs like a glove.

One of the most surprising standout benefits we found was the flexibility to customize sizes and shapes. Large format printing easily adjusts to any specialized needs. Whether it’s a colorful 10-foot banner for a trade show or an elegant window graphic for a new retail location, it’s all possible.

It provides brands with the freedom to push the boundaries of creative design and advertising style, instead of being tied down to set dimensions. An example would be an unconventional display in the shape of the new product, which will attract curiosity much better than standard formats.

Speed is a huge factor here too. Large format print provides fast turnaround times, a huge advantage for last-minute or time-sensitive campaigns. Corporate clients can trust this approach to get their projects produced with the turnaround necessary to stay on schedule.

It’s great for impromptu events and seasonal offers. To illustrate, a concert organizer in the area could design banners and posters and have them printed within a few days to guarantee timely delivery.

Print marketing is also trusted. According to the Medium Print Marketing statistics from 2017, over 55% of consumers trust print marketing more than any other advertising method. This level of trust increases the effectiveness of large format advertisements, particularly when accompanied by arresting artistic designs.

Whether it’s a well-placed city billboard with a local touch or a colorful storefront banner, it commands attention and builds a brand’s trustworthiness.

Besides expanded reach, durability is the second biggest benefit. Thanks to innovations such as weather-resistant materials and UV-resistant inks, these prints are built to endure everything the great outdoors has to offer without fading or tearing.

This flexibility makes them great for one-off campaigns as well as ongoing, long-term installations. Now picture the same scenario, except with a long lasting outdoor vinyl event banner that looks just as good after a month of intense sunlight.

Finally, brand recognition is greatly improved with large format printing, providing you with a way to appear everywhere in a consistent and memorable way. A strategically placed advertisement, such as a branded wall mural in a high-traffic area, creates familiarity and keeps a business top-of-mind.

Plus, the ability to design classic art that has year-round appeal makes these prints even more valuable.

 Large Format Print Advertisements Examples

1. Dog and Man Pedigree Large Format Print Poster

An image speaks a thousand words. This Large format poster designs frequently become iconic, functioning as an essential part of a brand's print campaign. printing is the best example to show how people look without and with a dog. It is a significant life photo comparison that helps you decide quickly to adopt a dog and how your life changes with a dog for your company. You can find portraits like this in Ikea stores, often part of their print ad campaign focusing on home decoration.

2. The SMS Mistype Advertisement for Opel

Creativity in print advertising is usually about finding the most surprising and unforgettable way to convey a message. Opel, well-known German automobile manufacturer used high imagination with those print ads. This very successful campaign focused on the roomy interiors of their cars.

This ad, known as the SMS Mistype, used humor, relatability, and smart visuals to cut through the clutter, engage, and win audiences everywhere. The ad’s idea was pretty basic, yet brilliant. It included a large cutout of a smartphone with a text message filled with typos. The intent was to illustrate the difficulty of trying to type in a small area.

It’s an experience that most Americans can identify with, whether on packed commutes or as passengers in less safe and smaller vehicles. The visual of the garbled message served as the perfect comedic overkill of that very challenge—instant attention-grabber. Next to the phone screen, the advertisement showed an Opel car interior, highlighting the wide space offered to its passengers.

The crowded text scene was a sharp departure from the spacious automobile setting. This difference allowed us to build a bridge that made the connection both functional and intuitive. Perhaps one of the best things about this campaign is how relatable it is. Typing on a smartphone can be extremely aggravating in tight, awkward, or high-pressure scenarios.

Nearly all of us have experienced this pain point, be it on a jammed metro or in a shared ridehail. By tapping into this universal experience, Opel’s ad struck a chord with a massive audience. The diving, the acting, the execution, everything was seamless. The design played off the comedy of the typo and creatively led audiences to the answer—Opel’s roomy cars.

Perhaps the most striking feature of this advertisement was its adaptability. Even though it was designed as an advertisement for print, the idea was strong enough to carry over into online. The idea of a mistyped SMS is one that can quickly be adapted for social media posts, banner advertisements, and even short-form video.

This flexibility allows it to run a campaign with incredible marketing potential. This flexibility increased its power. It made sure that the message was able to land on different platforms and in completely different contexts and still be effective. Opel used humor and relatable daily annoyances.

They turned an everyday annoyance into an unforgettable marketing advantage for their vehicles. By centering the campaign around everyday situations, we made sure the message came across as authentic. That approach turned it into a best in class example of clever and approachable advertising.

3. Large Format Print Poster of Chupa Chup Sugar-free Lollipops

One of the favorites among kids is candy, and Chupa Chup, known for its clever print campaigns, is a top brand for Lollipops. Not just the kids but many adults are also fond of these Marmite candies. With changing times and about 210,000 Americans under age 20 being diagnosed with diabetes, the brand decided to make a sugar-free lollipop. To introduce its new product, the brand came up with one of the most unique large-format photo printing advertisements, effectively starting a print campaign. The  large format printing  ad showed something ironic where the ants are seen taking a long path to avoid a lollipop. It is something unusual, and people were impressed by the idea.

4. McDonald’s Open Throughout the Night Advertisement

McDonald's Open Throughout the Night poster is one of the best print design ads for letting people know that they are open during the night hours. Created by the team at Leo Burnett, this large format print ad reflects the minimal yet modern aesthetics of McDonald's, featuring an eye-catching magazine ad series. It is an enticing visual where the iconic 'M' is portrayed as the lights at night, part of a print ad campaign that includes a series of ads encouraging people to look twice. This image sends a message to the viewers that no matter what time it is, they are always welcome, and McDonald's is open even in the wee hours for a business.

5. KFC Went FCK with Their Print Advertisements for Apology

Mother London created one of the best large format digital printing advertisement apologies that went viral in no time from KFC. In the year 2018, an unthinkable happened when KFC (Kentucky Fried Chicken) went out of stock. The new distributor problems made the brand temporarily close to almost 900 outlets in the UK. KFC, with its memorable  Instead, they handled the situation like a pro by putting hands up and accepting responsibility. They mastered the art of apology by creating a print ad out of KFC abbreviation and turning it to FCK. It was a great trick, and the entire world discussed it from a different angle. Not forgetting how delicious their chicken with Heinz ketchup always taste. Yummy!

6. Volkswagon’s Large Format Print Ad Showcasing a New Feature

This is one of the brilliant large format print posters created by the DBB Tribal for Volkswagen, part of a series of print ads that became iconic. It describes the newest parking assistance feature added by the company, showcasing innovative park assist technology. There are high risks when there's tight space, and you need to park your car between two other vehicles. Volkswagon uses animal symbols to convey a message that people can park safely, even in the tightest space with the newest feature of the car.

7. Frontline Flea & Tick Spray’s Large Format Print Floor Graphic Sticker

This large format print floor sticker was installed in a shopping mall located in Jakarta, Indonesia. Created by Pervanal Saatchi & Saatchi, the floor sticker shows fleas on and off the dog when looked from higher levels, a clever graphic design initiative. Do you know why? It is because when people walk in and around, they look like fleas on the dog. It is an excellent imagery concept in an advertisement by the Frontline Flea and Tick Spray, an effective insect killer spray.

8. Barilla Fireworks Advertisement

Do you think it is necessary to show intricate designs to be unique, or can a simple, clever graphic design suffice? Not always. The Barilla large format print advertisement, featuring clever print principles, is one of the best examples of unique yet straightforward thought. Even as minimal as spaghetti can speak, a volume is what you can see in the Barilla advertisement poster. Barilla used a creative way to wish the new year to the customers with its product as fireworks. In this ad, an essential commodity is used in a new and exciting way. See our large format poster templates For more exciting and intriguing ideas, consider the impact of a compelling tagline in your ad copy.

9. Guinness Beer Advertisement with a Social Message

In recent times, people are completely engrossed in their mobile phones even when they are out with their family members for a drink or dinner. This is quite disturbing, and the Guinness ad poster shows those cell phones stacked in the form of an image of a pint of Guinness beer. It reminds people that it is essential to be social rather than being isolated behind your phone, a core message in Burger King's series of ads.

10. Jeep Wide Format Print Advertisements Help You See What You Want to See

You must be aware that in terrain landscape, Jeep is the best mode of transfer. It is the company's vision to manufacture Jeep vehicles with the latest park assist features that can help you transfer anywhere you want and see whatever you wish to see. Keeping this aspect in mind, the Jeep marketing team created a two-faced design ad that lets you see a different animal. While it can be smart enough for general customers, the text makes it quite clear.

Conclusion

The benefits of large format advertising and importance of a catchy tagline in ad copy cannot be overemphasized. Advertising with large format printing requires the most images, copywriting, and effort to succeed. Are you wondering how to print large-format photos, posters, or banners? I was lucky enough to come across 4OVER4, an online printer and one of the leading online printing service providers for large-format print advertisements of my business. They are highly knowledgeable and competent in printing quality posters, stickers, and banners for your company.

FAQs

Q: What is large format advertising?

A: Large format advertising refers to any type of advertisement that is printed on a larger scale than traditional print media, such as posters, banners, billboards, and vehicle wraps, making it a crucial tactic in any ad campaign.

Q: What are the benefits of large format printing?

A: Large format advertising offers increased brand visibility, the ability to reach a wider audience, and can make a strong impact on potential clients due to its size and visibility. This is why many advertising agencies recommend it as part of a comprehensive ad campaign.

Q: How can brands use large format advertising to their advantage?

Brands can use large format advertising to enhance brand recognition, promote their products or services, and create impactful marketing materials for their advertising campaigns, including a series of print ads.

Q: How can large format printing be used to promote a business?

A: Large format printing can be used to promote a business through various means such as creating banners, posters, vehicle wraps, and signage to increase brand visibility and attract potential clients.

Q: What printing products can benefit from large format printing techniques?

Printing products such as flyers, banners, trade show displays, and posters can benefit from large format printing techniques to create visually appealing and memorable marketing materials, like a comprehensive print ad campaign.

Q: How can large format printing solutions impact digital printing strategies?

A: Large format printing solutions can complement digital marketing strategies by providing tangible marketing materials that can help generate leads, increase brand awareness, and drive customer engagement.