Top 10 Tips On What To Include On a Business Card

Do you know how to approach your customers? A business card is a great tool to share your information with potential clients. It also gives you opportunities to connect with new and budding customers personally. Therefore, every digital marketing tool lacking human touch can replace a sound business card. Do you know what to include on a business card design to make it the best unique tool for connecting?

Your business card stands as an extension of your company and brand. It conveys accurate info about your role and identity in an impressive, commanding, and expressive way. If you are looking for some excellent business card printing or range of business card templates, 4OVER4.COM is one of the best online destinations. You can select a high-quality design or template and create your business card with the right inclusions.

If you have a good plan and crucial details in place, your business card can stand out. So, what information should be on a business card? Check out the top 10 tips on what to put on business card.

1. Tagline and Logo

The tagline and logo come even before you can think of what to include on a business card. A business card is not just about adding contact information; it must be able to enhance your brand identity. It must also convey the message that your business wishes to deliver. You can communicate it through your business card in ways like shapes, words, colors, and more. A logo and tagline is the best way to do it.

Overall, your card should give the feeling of instant recognition. Whenever the recipients hold your personal business card, it must be easy for people to identify and recognize your brand instantly. This recognition should not be limited only to business cards; the goal is for clients to recognize your brand on newsletter, portfolio, website, in-studio, shop, and anywhere else.

2. Your Name

The name or business name is an obvious thing when you think of what to put on a business card. But, many times, people get it wrong.

For instance, you may be confused if your name is Jackson, but you usually prefer to be called Jack. In such cases, a business card is not for providing hereditary info. You must introduce yourself as others call you, or you want others to call you. This way, you can avoid re-introduction later when you meet the people who may be interested in talking to you.

3. Your Role/Designation

Whether you are an entrepreneur, freelancer, or small business owner, a person wears several hats while working. Out of many things that you do, which job title do you include in your business card? your role includes what to put on your business card. You must mention the chief role that defines your functions in the company.

Include the position for which you want the prospect to hire you. In several networking events and conferences, you may be receiving numerous business cards and notice the role as CEO, President, or Founder next to the name.

Later, it becomes confusing for you to understand and remember why you should call someone or what their role was. For instance, if the business card includes Helen, Founder of Video Tech – it is not clear if the person is a video editor, videographer, writer, or something else. So, always focus on a functional title you play in the company.

4. Contact Information

The main ingredient in a business card is the contact info. Whenever people ask you what to include on a business card, the first thing that comes to mind is contact information.

Without including contact info, a standard business card is incomplete, but which contact out of many should you include? As the nature of the business card is to get passed on from one hand to the other, you easily create a personal connection between your prospects and you.

You would not want to break this connection by including a general email address or phone number where people have to go through several operators to reach you. On the contrary, you would also not want to go personal by giving your residence number or personal email.

Keep your info private but as a professional share a phone number where people can reach you directly. If you are a freelancer or something who mostly works at any corner of the world, sharing street address is irrelevant. A direct phone number is enough to connect with the prospects.

5. Website Link Other than Homepage

Including website URL on business cards is quite common these days. You may opt for unique cards like plastic business cards or premium business cards. But, including a link specially created for your prospects and adding it in the business card can be a good idea. Your specially designed link may be an introductory short fun video with a welcome message or special offer or free product.

In short, it must be a link that can be anything that can attract your prospects to your page. It has the power to deepen your connection with the client that you built while giving out the business card. An effective business card will always keep the link as short as possible as your domain name slash one word that describes the page link.

6. Social Media Handles

The indispensable part of any business is the social channels. If you have a virtual company, your business card info should contain your social media information. It becomes vital to include on a business card. Without a social handle, companies literally don’t exist in the customer’s thoughts and views. It might be essential, but that doesn’t mean that you must mention every social handle you have.

You will never want to overwhelm your potential clients with your presence. It is just about connecting, so your business card should only include the channels that you are most active on. Let the clients get a good taste of your work on your most active channel. You may also promote the lesser-known channels if you are actively showcasing your work through them.

7. White Space

what should a business card have? Overstuffing a business card with design elements and text can make your clients feel nauseous. You must remember the work of a good business card is to invite and not overwhelm the prospects. If your card is cluttered, none of the leads will feel connected to your brand. Thus, it is essential to include plenty of white space.

The white space is the empty space that makes a design stand out and allows it to breathe. Incorporate white space and make reading your business card easy. If you opt for a white or black color card, the painted edge business cards with minimalist design make your card stand out. You may also include contrasting bright color edges for a colorful business card.

8. An Image

A photo has the power to take your business card to a new level. When you include a visual impression of the work you do, your new clients will be curious to know more about it. Notably popular amongst the artists and photographers, an image on your business card, creative imagery, or illustration is a great way to make your card stand out.

You may also add your photo in action. Concisely, image addition is for communicating your exact job role to your potential clients. Design a card that can convey your message to the prospects at one go.

9. A Map

What else should you include on your business card? Maybe a map on the rear side of your business card can be a great idea, if you are looking to print on both sides of your card. It is not necessary to include the exact location of your business. Just a general idea of your business location printed on your card can help in building the trust of your clients.

Adding an attractive visual of the well-known landmark, state, or city of your business can make your business card appear appealing. But, if your business needs to include a physical address, you must add it so that people can search for it to find you.

10. QR Code

QR code can also be what goes on a business card. The QR codes printed on the business card gives an edge over the small pieces of paper. They are free to generate and can be recycled easily. You can link the QR code to your digital material to share more information with your potential clients. When you print the small QR codes on your business card, the recipient gets several options to follow you and your brand. A code on the business card will persuade the prospects to scan your business card. It is the recent trend, so you may think of including it.

Just because you want to design a business card, does not mean it has to be boring. With 4OVER4.COM printing services, you can turn heads not only for great designs but for excellent premium quality card stock and a range of printing options. Include the right information and features on your business card and stand out even in the crowd. We understand what should be on a business card and we make your card standout.

We make your business cards unique and exclusively design each card with care. Moreover, we reduce your travel time to the shop. Our online printing options and range and doorstep delivery make us one of the preferred choices amongst customers.

Essential details for the front

When creating a business card with our online designer, the front of the card is, of course, the side that first impressions are formed. This is where creativity meets clarity. Each piece plays a role in determining how effective the card will be at communicating critical information. The front of your card should prioritize readability and professionalism while reflecting your brand or personal identity. Here’s how to make those vital details fit in for the biggest impact.

Most importantly, your name should be the most prominent element. This is the most personal and identifiable element on your card, and it’s how people will remember you. Use an easily readable font that is slightly larger than average. Of course it needs to be bigger than the other copy, but it needs to feel balanced and proportional. For example, if the rest of the text is around 10-point font, consider making your name 12 or 14 points. Choose easy-to-read typefaces—sans-serif faces like Arial or Helvetica are good choices for a fresh, contemporary look. If your brand already has an identifiable style, don’t be afraid to use a more creative name. Above all, make sure it’s legible at a quick glance! Don’t crowd it, give it plenty of white space around it.

Next, your title or position should be placed in close proximity to your name. Here’s where you provide context to who you are and what you offer. For example, “Marketing Consultant” or “Web Developer” right away tells the person receiving your card exactly what you do. Use clear language and be direct—don’t use terms like “Specialist” that don’t adequately convey what you do. If you’re in a more creative field, you can have a bit more fun with the layout, but clarity should always be the number one priority. Complementary typography pairing this with your name in a more traditional, serif font style really helps you cultivate a unique balance and a fun aesthetic.

Contact information is the other extremely important element of the front. This often consists of your business phone number, email address, and possibly a link to your website. For example, “(555) 123-4567” or “hello@yourdomain.com” should appear in a readable size. Keep it simple—no need to list every potential mode of communication. If you’re active on LinkedIn or Instagram as part of your professional activities, add those handles. Just be sure that they are applicable within your discipline! Tuck these in clearly, maybe in a thin column or along a side line, to prevent overcrowding.

Finally, make sure to include your company logo, or some other graphic element that showcases your brand. This connects the card to your unique business identity and helps it to stand out visually. This logo should go in a place where it can be easily seen, but not at the top where it takes away your headline. The more subtle, the better, so a small logo in the top left or centered above your name goes a long way. Avoid using low resolution images to ensure the design looks clean.

Choosing colors and fonts

Colors and fonts set the mood and tone of your business card. They’re not just for aesthetics—they’re a quick way to convey your brand’s style, personality, and message. Sure, the design may seem like an afterthought. The decisions you make can have a big effect on every single person that comes into contact with your card. So, let’s get into how we can make these decisions better.

For colors, consider what feeling and message each color conveys. For instance, blue is a color that typically conveys a sense of trust and professionalism, so it’s commonly used in industries such as finance or technology. Conversely, green might suggest growth, health, or sustainability—ideal for brands that focus on wellness or have an environmentally-friendly mission. If you’re in a creative industry, bright colors, such as orange or magenta, would convey a sense of energy and innovation. Just make sure your color palette matches your industry and the overall personality of your business. Limit yourself to two or three colors to ensure a polished and cohesive design. The combination of a white background with navy blue and gold accents adds to a classic aesthetic. On the other hand, a black background with a burst of red provides an edgy and contemporary feel.

Fonts dictate the mood in which your text will be consumed. Serif fonts, such as Times New Roman or Georgia, tend to have a more classic, traditional feel to them, which can translate into perceptions of trustworthiness. Sans-serif fonts such as Arial and Helvetica impart a modern and clean feel. This is why they are often the go-to choice of tech startups and design consulting firms. By adding script fonts you can make your projects more personalized and artistic. Don’t get carried away with them, because if you push them too far, they’ll start to lose legibility at smaller sizes. Make sure the text is simple and easy to read right away. Using a big, bold sans-serif font for your name makes it pop. Match it with a clean serif font for your contact information to create visual harmony. For example, use Montserrat for your name, and Garamond for everything else. This powerful combination lets your information pop off the page while still being easy to process.

Finally just a note about contrast and spacing. Using light type on a dark background, or the reverse, increases legibility and focuses the reader on the most important information. Providing enough white space around any text will help avoid a cramped, busy appearance and improve overall readability. Put your name in the largest font size at the top. Center align your name and business card information underneath to give your signature a clean and sophisticated look.

 

FAQs

Q: What should I include on the front of my business card?

A: It's important to include your name, job title, and company name on the front of your business card for easy identification.

Q: How can I design a business card that stands out?

A: To design a great business card, consider using a unique template, incorporating creative ideas, and including a call to action to make it memorable.

Q: What information should go on the back of my business card?

A: The back of your business card is a good place to include additional contact information, a brief brand message, or a tagline to make your card more informative and engaging.

Q: Why is it important to include my company name on the business card?

A: Including your company name on your business card represents your affiliation with the organization and helps recipients associate you with the brand you represent.

Q: Where can I find a template for designing my business card?

A: you can thousands of editable templates at our template gallery. Yoiu just have to customize to your liking and you are good to go.

Q: What are some important things to put on a business card for effective networking?

A: Make sure to include your name, your company name, contact information, and a call to action on your business card to maximize its impact and help recipients know how to reach you.

Q: Why is it recommended to be creative when designing your business card?

A: Creativity in your business card design can make it memorable and stand out from others, leaving a lasting impression on potential clients or contacts in networking events.