What To Put On The Back Of A Business Card?

The back of your business card provides more space to showcase your brand. But many people wonder what to put on the back of a business card. Let's explore what to put on back of business card and the potential of this often-overlooked space and how to make the most of it.

The Back of Your Business Card: A Missed Opportunity?

Leaving the back of your business card blank, as most people do, is a missed opportunity. Maximizing the back of your business cards can make all the difference in how effectively you convey your message and brand.

If you spent your hard-earned money to get a business card, why waste the back side of the card by leaving it blank?

While the front side of your card is traditionally reserved for your name, title, and company details, the back side is an excellent opportunity to reinforce your message and keep your business top-of-mind long after you have given out your cards.

What to Put on the Back of a Business Card: Tips and Ideas?

Here are a few content ideas you may consider for the back of your business cards.

• Logo: Reinforce your brand identity by featuring your logo prominently on the back of your card.

• Services or products: Provide a brief list of your core services or products to give recipients a clear understanding of your offerings.

• Call-to-action: Direct recipients to take a specific action, such as visiting your website, signing up for a newsletter, or redeeming a special offer.

• QR code: it's a good idea to include a QR code that people can scan with their smartphones to easily access your website, online portfolio, or contact information.

• Images or artwork: using eye-catching visuals like photos of your work or custom illustrations can really showcase your creativity and individual style.

Add a QR Code

Adding a personalized QR code on the back of a business card opens up your networking potential. It gives you the opportunity to engage with them in ways that just a regular, printed flyer never could. While saving space is always a good idea, it’s more important to maximize what your card can do. It provides a beautiful, seamless bridge between your offline and online interactions. Scanning QR codes with a smartphone is simple and convenient. They can connect people to different resources, creating a more interactive and informative experience with your business card.

As a quick fix, consider using a QR code to connect them straight to your website. For instance, if you’re a freelance photographer, scanning the code might take potential clients to an online portfolio. This saves them the trouble of having to type out a URL themselves, which always runs the risk of typos. This approach is the most successful at leading someone to their goal. Whether it’s a full-fledged e-commerce store, a blog, or a landing page, it’s easy to get started.

QR codes are another great option for sharing your contact information. Attach the code to a vCard, and anyone who scans it can quickly save your phone number, email, and address. They can provide that functionality and so much more with one powerful scan! This not only saves labor time but avoids the risk of human error in manual data entry. This is particularly beneficial for on-the-go professionals such as real estate agents or salespeople, where immediate and precise communication is key.

Alternatively, you could use the QR code to link to your social media profiles. If you’re a small business owner or social media influencer, you might be able to direct interested customers to your Instagram or LinkedIn profile. This can lead them to learn so much more about your brand and professional accomplishments. It establishes credibility by giving a quick, authentic look at what you do. This method does a great job showcasing your personality.

Plus, on the more creative side, QR codes can be fun to use in order to lead to bonus content. A consultant might offer a low-cost or free downloadable resource, like an audit guide or checklist. At the same time, a local restaurant owner could post their digital menu. This not only provides additional value to your card, but it makes a more memorable impact by providing something of immediate value.

When you design the QR code, ensure that it can be scanned easily. Preview it on mobile and tablet to ensure everything flows properly. Just be sure to leave it for an actual message in a readable, clean space on the card. You can update the code in seconds using your brand colors or logo for an eye-catching, branded look. This is important if you want to keep it scannable.

How to Bring Back of Business Card Ideas to Life Quickly

With a multitude of creative ways to use the space on the back of your business card, it's crucial to bring your ideas to life efficiently and effectively. Leveraging templates can show you back of business card examples and significantly simplify your process of designing. Here's how:

Business Card Design Made Easy: Don't let the added space intimidate you. Use templates specifically crafted for the back of the business card design to help you stand out. These pre-designed layouts offer creative business card ideas that include areas for your tagline, social media profiles, or even a mini loyalty card, ensuring that every inch of your card works hard for your small business.

Showcase with Style: With a well-chosen template, the business card back side becomes not just an informational asset but a cornerstone of your brand's visual identity. Whether you're aiming for a clean, professional look or a bold, creative design, the right template can make your card resonate with recipients, encouraging them to learn more about your business.

Integrate Key Elements Seamlessly: A successful business card needs to balance aesthetics with utility. Templates guide you on how to efficiently use the back of business cards to complement the front of your card. They often outline areas for a cohesive design that aligns with the business name and product or service on offer.

Empower Small Business Owners: For small business owners looking for impactful ways to use the back of their cards, templates offer a starting point. They provide ideas for the back that represent the brand while providing space for critical details, like the creative ways to present a call-to-action that leads clients to the front of your business card or beyond.

Collaboration with Graphic Designers: Sometimes, the touch of a professional graphic designer can elevate your business card from good to great. Using a template as a foundation, a designer can extend your vision, ensuring that what goes on the back of the card is as compelling as the front of the card.

Highlight Your Company Tagline

The back of a business card is a greatly under utilized space, yet, it’s a huge opportunity. Use that space to creatively and boldly reinforce your brand identity. Displaying your business slogan is one of the most impactful ways to ensure your prospects remember you. Perhaps more importantly, it provides your audience with a glimpse of what your company values. A clever tagline should do the work of describing your value, establishing your personality, and ensuring your card gets saved. Let’s unpack why this is important and how to do it right.

So work hard to make your tagline short, sweet, and relevant. It needs to succinctly communicate your business’s central purpose or distinguishing factor in as few words as possible. Consider tag lines or phrases that are memorable and fit your brand mission. For example, a tagline such as “Innovation for Everyday Life” immediately brands your company as cutting-edge but down-to-earth. In the same way, “Sustainability in Every Step” says a lot for a company committed to environmentally friendly practices. The important thing is that you are clear—your audience should be able to get your message in a single glance. Don’t use vague, confusing, or pretentious taglines that would confuse the reader or make them think too hard to figure it out.

Placement and design also play an equally important role. Keep the back of your card neat, placing your tagline in the center where it is most likely to catch the eye. A clean design with lots of white space makes sure your tagline isn’t overshadowed by other details. Typography is important—use a font that fits your brand style but is still easy to read. For a tech company, you would typically go with a sans serif, very clean, modern typeface. On the other hand, a creative studio may want to the opposite—something more artistic and playful. Use gentle gradient colors or rich textures that match your brand’s color palette. This tactic will help increase the overall beauty while maintaining a safe design equilibrium.

Retreating to the back of your card to share your tagline gives you an invitation to further engagement. A good tagline will pique someone’s interest and get them to want to know more about what your business does. A tagline such as “Turning Dreams into Reality” will get people wondering what you do. This opens the door to more powerful conversations and further involvement. This seemingly simple touch goes a long way to turn a short, transactional conversation into something that feels truly personal. It’s an easy and effective way to maximize the valuable space on your business card.

Designing the Back of Your Business Card

When you're designing, it's important to know what goes on the back of a business card and keep a few things in mind to make sure it's effective.

• Keep it simple: One tip is to keep it simple by not overcrowding it with too much information. Instead, focus on one or two important elements that really represent your brand.

• Use white space: Allow for ample whitespace to make your design more visually appealing and easier to read. Don’t lump too many details in the space that can cluster the card, making it tough to read.

• Use legible fonts: what is the use of a great design or offer when people cannot see clearly what is on the card? Ensure to use fonts that are easy to read.

• Use high-quality printing: To ensure your card comes out looking professional, use high-quality designs and an experienced printing service. People don’t take businesses with poorly printed cards seriously.

Conclusions

With the above information, you are definitely more knowledgeable about what to put on the back of your business card. So if you are about to print a business card, don't ignore the backside. It's a valuable piece of real estate that can make a positive impact on your business.

Maximizing the potential of the back of your business card can create a more engaging and memorable networking tool. By thoughtfully considering what to put on the back of a business card and following design best practices, you can enhance your brand's visibility and leave a lasting impression on potential clients and partners.

Browse our thousands of business card templates to inspire you on how to design the back of your business card. You can also easily customize any of the templates to your liking and use them to impress clients.

FAQs

Q: How can I design the back of my business card for maximum impact?

A: You can design the back of your business card by incorporating features like a qr code, contact information, tagline, social media profiles, special offers, and utilizing white space effectively.

Q: Why should I use the back of my business card for design?

A: The back of your business card is a great opportunity to showcase your skills, provide information about your business, and make your card more memorable.

Q: What are some ideas for the back of a business card?

A: Some ideas for the back of your business card include using templates, featuring your work, adding a magnet for functionality, and creating a design that aligns with the front of your business card.

Q: How can I make my business card stand out by utilizing the back?

A: You can make your business card stand out by including unique designs, incorporating a special offer, and using the back to hold information that complements the front of your card.

Q: What should I consider when designing the back of my business card?

A: Consider the layout, font size, color scheme, and the amount of text on the card to ensure that the back of your business card is visually appealing and easy to read.

Q: Can I include my social media profiles on the back of my business card?

A: Yes, you can include your social media profiles on the back of your business card to encourage potential clients to connect with you online.

Q: Why is white space important when designing the back of a business card?

A: White space helps in creating a clean and organized design on the back of your business card, making it easier for recipients to focus on the key information provided.