Business Thank You Cards: How to Show Your Appreciation

Your clients are your business's lifeline. Custom thank you cards are an effective marketing strategy to drum up more business and build customer loyalty. Since so few business owners take the time to write a handwritten letter of appreciation, it will help you stand out from the competition and build solid relationships with everyone you do business with.

There are many occasions to send a thank you card for business and say thank you to a customer. For instance, you can send a thank you letter to a client for giving you their business, for telling their friends, or for simply being a loyal customer. Here’s what you need to know about thanking a client for their business. we will also show you thank you card ideas businesses are using to keep their customers for the long term. 

What You Need to Write Business Thank You Cards

While writing a thank you note to a client may seem time-consuming, the extra five minutes that you take to write the card has a higher chance of securing a lifelong customer. Here’s what you need to help streamline and simplify the process and some small business thank you cards examples

Custom Thank You Cards

Businesses that send generic thank you cards may get swept up with the other junk mail. On the other hand, a customized thank you card for your business that has a handwritten note is more likely to be opened and read.

Your letter is part of your marketing strategy and says “thank you for your business.” By carefully designing your card, you increase customer exposure to your company’s name, logo, and business. 4OVER4.COM is a result-driven, online printing service that can help you with your custom project.

For example, you may choose to include postcard-style thank-you letters, flat thank-you cards, or even folded thank-you cards in each order.

When writing your cards, be sure to have a smudge-resistant pen to keep the writing neat and clear.

Forever Stamps

If you’re planning on mailing your thank you cards, you’ll want to invest in a big pack of “Forever” stamps. You’ll never have to worry about the price of postage. One stamp per card is more than enough. Forever stamps are the best option: simply peel, stick, and be on your way.

Address Information

Organizing your client addresses in a user-friendly database or spreadsheet is the best way to simplify the thank-you letter process. You’ll need their name, address, and any notes to help you make the letter more personal.

You can also add a column that includes how long the person has been a customer. With this information, you’ll be able to identify loyal long-time customers when writing your thank you notes.

How to Write Thank-You-for-Your-Order Cards

You may want to write thank-yous for your business to accompany each order that you send out. Thank you cards that are shipped with a package may be the only exception to the handwritten rule. The customer will definitely see your thank you message when they receive their order, so the handwritten look is an extra bonus.

Here are some things you can write.

• Thank you for your purchase! We appreciate your business. All of our products are carefully crafted with great attention and love.
• Thank you for your order! We hope you enjoy it. Please don’t hesitate to contact us if a problem should arise.
• Thank you for taking the time to speak with me. We appreciate your business. If you have any questions regarding our services, please don’t hesitate to contact me.

How to Write Thank-You-for-Your-Referral Cards

Researchers at Wharton and Goethe University found that customer referrals are more loyal and more profitable. Referred customers have a 16 percent higher lifetime value than non-referred clients.

You may want to take the time to thank those customers who like your business so much that they tell their friends and family about it. Here are some ideas for what you can write.

• Thank you for your trust and confidence. We appreciate your business and referrals.
• Thank you for supporting our small business! The best compliment you can give is your referral.

How to Write a General Thank You Note to Clients

There may be occasions when you want to write a thank-you note for a business letter from a loyal client. Frederick F. Reichheld and Phil Schefter of Harvard Business School found that client thank you cards increasing customer retention rates by 5 percent can increase profits by up to 95 percent.

A repeat customer is more likely to make another purchase and often spends more money on each purchase. Taking a few minutes to write a thank you to a loyal customer helps maintain strong business relationships. You can write a letter of appreciation if the existing customer makes another purchase. You may also choose to send a thank you on the customer’s anniversary, such as a year after they made an account on your website or a year after they signed up for your mailing list. If you don't know what to write on thank you cards for small business, the below might be helpful.

Consider these thank-you-for-your-business examples.

• Your business makes a huge difference for this company. Thank you for choosing us!
• Thank you for your continuous support and loyalty. We appreciate that you always choose us out of all the choices you have. We appreciate your business.
• I am writing to express our appreciation for having such valued customers like you. We always strive to do better and like to keep our customers informed as our company grows. Please let me know if you have any questions about your [name of your product or service].

4 Extra Tips for Memorable Thank You Cards

To write effective thank yous for business cards, there are a few more things to consider.

Add a Personal Touch

Depending on your industry, you may have personal contact with your clients and know some details about their lives. Show that you listen to them and remember what they say.

For example, let's say you sell life insurance. You are sending a thank you card to a client that you also know that just had a baby. You should mention something in your letter congratulating them. Alternatively, if your customer mentioned a new job the last time you spoke, include something about that in your thank you note to add a more personal touch.

Skip the Envelope

If you’re on a tight budget or prefer a simple, more direct thank you card, you may consider skipping the envelope altogether. A thank you business postcard can be mailed on its own without an envelope.

You’ll also save on postage because postcards are lighter. As of 2019, a forever stamp costs $0.55, whereas a postcard stamp costs $0.35.

Choose Premium Paper Stock

Quality paper stock enhances your message, brings out the card’s design, and gives you more credibility. 4OVER4.COM offers luxury paper stock, such as our ultra-thick soft touch card stock, as well as eco-friendly options that are 100 percent recyclable.

Include a Gift

Some companies include a surprise gift with their thank you cards from businesses to customers. This kind of gesture makes your business stand out in a memorable way. Remember, the gift doesn't need to be expensive to show your customers that you appreciate their business.

Include an Offer or Call to Action

The most important thing to remember is to include a way for the customer to respond to your thank you business cards. Your goal should be to drum up more business in the future. However, be tactful. Your promotion should not outshine the purpose of your card, which is to show appreciation.

Here are a few offers you may include.

• A limited time discount code for a future purchase.
• A personal code for referring family and friends.
• A request to review your product or services online with a scannable QR code.
• An offer for a complimentary gift with their next purchase.

With these codes and calls to action, you can track the success of your thank you letters while recognizing the importance of your customers.

Proper Closing

When you wrap up your thank you card, use a greeting that maintains a professional relationship but that doesn’t come off cold.

Here are a few suggestions.

• Best,
• Best wishes,
• Thanks again,
• With gratitude,
• Keep in touch,
• Sincerely,

You can sign the thank you card with your company’s name or use your own name for a more personal touch. Additionally, you may want to include contact information, such as a telephone number, email, or address, somewhere in your thank you letter. It is also recommended to leave your social media handles so that clients can easily stay in touch and keep up to date with your company.

Hire a Handwritten Letter Service

Once you have your branded stationery, you don’t necessarily need to handwrite each card yourself. You can hire a handwritten letter service if you feel overwhelmed, have too many people to thank, are crunched for time, or if you have especially messy handwriting.

The most important thing when you write thank-yous for business is that the cards look and feel professional, and the message shows appreciation for the customer. Check out our template gallery for professional thank you cards examples and thank you card template that you can easily customize to

FAQs

Q: Why are business thank you cards important for small businesses?

A: Business thank you cards help show appreciation to customers and strengthen business relationships.

Q: What should I include in a business thank you card?

A: Personalized messages, a thank you for their business, and a note of appreciation are great elements to include.

Q: How can I express gratitude in a thank you message?

A: You can say thank you by using heartfelt words, showing sincerity, and being specific about what you are thankful for.

Q: What are some creative business thank you card ideas?

A: Adding a personal touch, including a discount for their next purchase, or using branded cards are some creative ideas for business thank you cards.

Q: Why is it important to send holiday cards to business partners?

A: Sending holiday cards to business partners helps maintain relationships, show appreciation, and keep your business top of mind during the festive season.

Q: How can I write a professional thank you email?

A: When writing a thank you email, be concise, express gratitude, and consider the recipient's preferences for communication.

Q: What are some ways to say thank you for supporting my business?

A: You can express your gratitude by saying thank you for your support, mentioning specific ways they have helped your business, and showing your appreciation sincerely.

 your liking. 

4OVER4.COM has a wide selection of thank you cards that are perfect for any business occasion. By taking this extra step, you can maintain strong business relationships and have repeat customers for years to come.