Direct Mail Brochures

To generate new business for your company, consider mailing brochures to prospects. Talk about the challenges your service or product solves, and incentivize your audience to take action with irresistible offers and special sales. 

Brochures are effective marketing materials because their colors are attention-grabbing, and the texts are few and easy to read. They are hard to lose because of their size, and as a result, a hesitant client may save your offer for a later date by preserving your brochure. And thoughtfully created brochures are known to elicit an emotional response in the right audience. These are good reasons for sending brochures to prospects.

Click here to get more information about 4OVER4.com's direct mail services.

So, If you decide to mail brochures to your prospects, what should you keep in mind, so your campaign succeeds?

What You Need to Know About Mailing Brochures

• Make it brief

With brochures, you're mostly telling stories through images. Resist the urge to write a lengthy sales copy. This brevity will automatically draw attention to the few important words on your brochure. You should consider using bullet points to achieve this conciseness. You risk losing your client's attention when you overwhelm them with too much text.

• Target the right prospects

The right message is not enough. You only get results when the right audience listens to the right message. Whatever your marketing objectives are, ensure your mailing list is curated to help you achieve your goals. 

• Have a distinct CTA

A clear call to action can greatly enhance the success of your campaign. Should your prospects visit a link, fill out a form, or stop by your office? Don't leave them in doubt.

• Choose colors carefully

Colorful brochures get more attention than bland ones. But when using colors, ensure that your text remains readable. Sometimes, you may need to alter the colors of the text to improve readability. Also, you don't want to have more than 2 - 3 prominent colors. Otherwise, your brochure becomes jarring. Lastly, when appropriate, use your brand colors on your brochures if that will help your brand's recognition. 

• Include Testimonials

Do you have testimonials from users of your product or services? Use the extra room on the brochure to highlight a couple of these testimonies. Prospects are more likely to trust you when they see verifiable proof that your product works as it should. 

Benefits of our Direct Mail Brochures Marketing 

Direct mail brochure marketing has several benefits. Some of these benefits include:

• Great for sales

Because it prioritizes photographs, selling through direct mail brochures is easier than letters. Even prospects that don't have time to read long text can take a glance at your brochure and may read the entire message If they like what they see.

• Easy to launch

No two campaigns are the same. As a result, a lot goes into planning a successful campaign. But with direct mail campaigns, ensure your pictures are exciting, and your brochure is readable. Afterward, you only need your prospect's mailing addresses. 

• Cost-effective

Because you'd be generating more leads with direct mail brochures, your chances of making more sales are highly probable. Hence, the profits from a successful campaign will dwarf any accrued cost. 

• Helps maintain good customer relationship

Selling to your existing customer base is easier than finding new customers. Hence, you can increase sales when you create offers in brochures that reward your existing customer base. Brochures also make it easier for these long-time customers to refer your product or service. 

Choose The Best Mass Mailing Rate (Standard or First Class) 

When posting your mails, what brochure mailing service should you choose? The best choice will depend on your specific needs. While both rates are processed by USPS, there are some significant differences. 

Standard mailing is considerably inexpensive. But your delivery can take anywhere from 10 to 14 days with no guarantee of delivery time. Therefore, if you don't have the luxury of time, you should consider first-class mailing instead. Another drawback is that standard mail is not returned. Undeliverable mails go to USPS recycle bin.

First class mails are best for time-sensitive projects. These mails deliver within 1 - 4 business days and there's a return service for undeliverable addresses at no added charge. 

Mailing Services Processing Time

• 500 - 25,000 : 2-3 business days
• 30,000 - 60,000 : 3-5 business days
• 65,000 - 100,000 : 5-7 business days

Brochures Printing Services by Mail at 4OVER4

Print and mail brochures with 4OVER4.COM. We have a range of printing customizations. So you can choose the paper type, brochure size, or postage type. Our services are affordable. We have free print-ready downloadable templates for your artwork. Additionally, we have an on-hand support team that listens to and implement your needs.

Start reaping the benefits of direct mail brochures today!