Spread the Cheer with Greeting Cards and Increase your Profits

The Holidays are fast approaching! With this in mind, it’s not a bad time to start thinking about designing custom greeting cards for your clients. There are so many reasons why businesses should send out greeting cards and we are going to tell you why.

What Are Specific Themes or Motif a Greeting Card Idea Should Incorporate?

A greeting card should incorporate themes like love, friendship, celebration, gratitude, encouragement, or sympathy to resonate with recipients and convey the intended message effectively.

If you’ve never sent out a greeting card before, you’ll change your tune when you start thinking of them as another effective marketing tactic. Yes, you read right! Greeting cards are great for marketing your small business.

Here’s why:

1. Everyone still loves snail mail! Doesn't matter who you are, young, old or in between, everyone still loves to get traditional mail. I’m talking about a nicely addressed envelope with your name on it. A piece of mail that asks for nothing in return, but simply wants to say “thank you” or “happy holidays”. It will definitely put a birthday card smile on your customer’s face! 

 

2. We appreciate you! Standard greeting cards are an ideal way to show your appreciation for your customers. Send out greeting cards to customers big and small to say “thank you” for their patronage. After all, people like to feel valued! Holiday cards, including Christmas cards, are also a great way to market your business and say thanks and offer good luck for the New Year to come. They simply state “we thank you for supporting our business”. Greeting cards let customers know that you remember them and are here to help in any way.

 3. Make it personal! If you are a small business, it’s a nice idea to write a short personal note on each greeting card. By making it more personal, customers feel special and have a greater respect for you. Customers will be grateful that you took the time out of your busy day to handwrite a note just for them.

 

4. We are family! Greeting cards make your customers feel like they are apart of your extended family. They build loyalty and long lasting relationships. Greeting cards help to make personal connections and in turn you will reap the benefits! The more your customers love you, the more they will sing your praises to friends and business associates when you print greeting cards to them. Before you know it, you’ll be inundated with customer referrals. Business mirrors life, so be good to others and others will be good to you! It just takes a little time, effort, and the right craft materials. 

5. Go on, give a gift! Greeting cards are an essential way to say “thanks”, but they can also help boost your sales, especially when they are the best greeting cards your customers have ever received. When sending out holiday greeting cards or cards to thank customers for their order, it’s good marketing to add a coupon as well. Present customers with a gift of a discount on their next purchase. Make the offer sound exclusive for top clients only to make them feel that much more special. Customers will always need your goods and services, and a discount is a great incentive to come back for more. Take your gratitude a step further and order greetings cards for your customers and employees. Design and Print out some pretty custom cards from our design templates.

6. Build brand awareness! No matter what kind of marketing campaign you are embarking on, its best practice to keep your colors, logo, fonts and catch phrases consistent to create brand awareness. Create original greeting cards that complement your business’ personality. Depending on the services you provide, you can be sophisticated or fun. The bottom line is your cards should reflect your brand and the mood of your company. Now that you’ve read why handmade greeting cards are a great marketing strategy, we hope you’ll let us help you create custom greeting cards for your customers. Trust us they’ll love you for it! Have any other cool ways to market your business with custom greeting cards? We’d love to hear them!

Conclusion

When searching for custom greeting cards, browse specialized collections offered by reputable brands like Papyrus or Hallmark. Shopping online provides a wide variety of options to choose from, allowing you to explore different styles and themes to find the perfect card for any occasion. Share the ways you say thanks with us below!

FAQs

Q: What are some creative greeting card ideas for birthdays?

A: Some creative greeting card ideas for birthdays include handmade pop-up cards, interactive cards with pull-out tabs, and cards featuring fun and colorful designs.

Q: How can I make a DIY greeting card for Christmas?

A: You can make a DIY greeting card for Christmas using materials like cardstock, markers, stickers, and embellishments to create festive and personalized cards.

Q: Where can I find tutorials for making handmade cards?

A: You can find tutorials for making handmade cards on platforms like YouTube, where crafters and artists share step-by-step guides for creating beautiful and unique greeting cards.

Q: What are some tips for designing creative greeting cards?

A: Some tips for designing creative greeting cards include incorporating unique materials, experimenting with different techniques, and adding personal touches like handwritten messages.

Q: What is the significance of sending a handmade card?

A: Sending a handmade card, especially when it involves craft and paper, is significant because it shows thoughtfulness, care, and effort put into creating a personalized message for the recipient, making the gesture more meaningful.

Q: How can I increase profits with greeting card designs?

A: You can increase profits with greeting card designs by offering a variety of card options for different occasions, promoting your cards through social media and online platforms, and collaborating with other artists and designers for unique card collections.